Anyone who’s met Paul has likely noticed what a remarkable person he is. He's not one to let his past determine the future! Instead, he’s transformed the tough lessons learned into the foundation of a successful national and internationally recognized brand.

Paul Jeffrey is not just an artist; he is also the founder of Paul Rene Furniture, a custom modern furniture company based in Phoenix, AZ. Underdog Creative partnered with him in the fall of 2023 to help tell the story of his company as he prepares to unveil his first furniture line, Kallos.

We utilized our expertise in brand awareness and storytelling to demonstrate that Paul Rene is more than just a furniture company: it's a symbol!

Check out his work at paulrenefurniture.com